You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any day of the week. This is the top observation from video prospecting guru + Vidyard VP Marketing, Tyler Lessard among others in this week's episode.
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FTF Fridays 50: Customer Over Product
You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any
Outbound Sales Playbook
Your weekly update on what is and isn't working in the world of outbound sales. Join host Jeff Swan as he provides insight and feedback on what sales reps, BDRs/SDRs, and pipeline-driving founders do to generate pipeline on a day-to-day basis. Learn cold calling tips, how to build & optimize your sequences, rock your personal brand on LinkedIn + other social platforms, and what it's really like to use sales tech, like power dialers, sales engagement software, and more.
Your weekly update on what is and isn't working in the world of outbound sales. Join host Jeff Swan as he provides insight and feedback on what sales reps, BDRs/SDRs, and pipeline-driving founders do to generate pipeline on a day-to-day basis. Learn cold calling tips, how to build & optimize your sequences, rock your personal brand on LinkedIn + other social platforms, and what it's really like to use sales tech, like power dialers, sales engagement software, and more.
Appears in episode
Jeff Swan
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